ASSABET CO-OP MARKET
BRANDING / STORE INTERIOR ART / MURAL ART / SIGNAGE / PROMO GRAPHICS
I developed a branding package to reflect this community-owned grocery in Maynard, MA, and carried the brand aesthetic through to applications in the store interior, from signage and infographics to custom wall art and murals. A 45'w x 6'h mural reflecting the co-op values greets customers at the front of the store, and a dynamic illustrated map of local food vendors holds a prominent spot in the store café with adaptability for rotating featured vendors. I oversaw every step of the design process, working closely with the Co-op's general manager, board of directors, printers, and fabrication partners to bring this vision to life as the store opened in spring of 2023.